Heaven is the greatest profit

Mark 8 vs 36 For what shall it profit a man, if he shall gain the whole world, and lose his own soul?

Every man is obsessed with looking for profit every day.
And there are different kind of profit. There is mutual profit, marriage profit, academic profit, and many more.
The greatest profit is ensuring that your soul lives in eternity in heaven.
Jesus Christ said that achieving that is greater than gaining the whole world.
This means, if you were given all the houses and properties of this world, you have not made any profit if you lose your soul.